An Interview With Our Own Mumpreneur: Salon Founder Jo
As many of you may know, our owner Jo has recently been chosen as one of the top 100 Mumpreneurs in the country. I’m sure you would all agree this is a huge accomplishment for Jo and she should be incredibly proud of this recognition.
For those mums that are considering becoming a Mumpreneur we have turned to Jo and asked her for some advice on how to successfully start a business whilst balancing the responsibility of bring up her children.
The first thing we asked her about was juggling family and work life. We recognise that there are huge responsibilities that come with building a business and there are even bigger responsibilities when it comes to raising a family.
Jo said: “Take advantage of the fact that you do not have to work the standard 9-5 and do whatever needs to be done at a time suitable for you and your family. When the salon opened I had a three year old and a seven month old. I was very conscious of things like cooking a family dinner, us all eating together plus reading them a story before bed. To do those things I was having to stop working late afternoon/early evening and instead work late into the evening whilst the children were in bed.
By doing this I banished some of the associated working mother guilt and also learnt that our highest interaction with our target market on social media was always in the evenings, which I may not of learnt had I stuck to 'normal' working hours.”
It is quite well documented that when someone starts a business there is an enormous amount of pressure and an overwhelming fear of failure, which is one of the most common pressures as to why many women do not take the entrepreneurial leap. So we asked Jo about coping with pressure and what has made it easier for her to deal with.
“Try to focus on what you want to achieve and try to put any self-doubt to the back of your mind. Being flexible helps too, things will not always go to plan so be prepared to adapt and change in order to build a successful business.”
We then asked Jo to share her top tips. “Don’t risk your family happiness for your business. Family comes first and that should never change. However, your family need to understand and support where possible so that you can focus on your business when it is needed.
You also need to put valuable time aside for your family, understand that there are times when the business must wait. An example of this would be at the beginning of every term I write all of my girl’s school and extra curriculum activities into my diary and plan meetings around them. Owning my own business gives me the opportunity to do this and make sure I always attend all of the important events that my children want me to be apart of.”
“Being a mum and running a business is hard, there is no denying that fact. So, I think it is important to take some personal time in order to take a step back from being a mum or the boss. It does not have to be every day, however, an hour here or there can actually help you refocus. I often arrange a girls night that I spend with my friends and laugh like there is no tomorrow, a stress release in itself.”
“My final tip is to connect and learn from people that inspire, encourage or educate you. Other people's positivity and support will always helps you achieve your goals and should never be underestimated. There are many professionals out there who will happily share their experiences with you and they do not necessarily have to be from your industry. There are many local networking groups that you can attend, and inspirational books you can read. As an entrepreneur you can always learn, develop your skills. Learn from your mistakes and the mistakes made by others, you may even find some new friends in the process.”
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